I’m a senior trust and safety design leader, with deep subject matter expertise in the areas of child safety, integrity, privacy and compliance. As a leader, I'm invested in building organizations that are diverse and represent different points of view which leads to better product decisions. I’m passionate about responsible design and, in particular, child safety in tech. At Meta, I’m responsible for designing experiences that help 3 billion people using our platforms stay safe and supported.

I have over 15 years of experience in content strategy, UX design, regulatory compliance and digital marketing. I started my career working on terrorism prevention in the United Nations Office on Drugs and Crime. Subsequently, I set up global content strategies for major international brands, including Booking.com, Philips and Instagram, Facebook and Messenger. I’ve lead multidisciplinary teams, mentored content designers and marketers, and partnered with executives to align on product strategy for products used by billions of users.

At Meta, I’ve built scalable design frameworks that help keep young people safe online, and partnered with experts and NGOs (NCMEC, Take it Down, Crisis Text Line) to craft messaging that provides support to people in a crisis. I’ve also collaborated with the European Commission, ensuring Meta’s DSA and DMA compliance.

I have been recognized as an industry expert, and shared my teen safety knowledge with other Trust and Safety professionals at TrustCon, the largest international conference focusing on online safety.

I’m an early adopter of AI tools, I’m experienced in working with generative AI, Large Language Models (LLMs), machine learning products and prompt engineering. I’ve built industry leading AI scam detection features, vibecoded prototypes and scalable trust and safety design tools.